Proactive - Interviews for investors

Thumzup Media launches video posting with Instagram reels integration

Episode Summary

Thumzup Media CEO Robert Steele joined Steve Darling from Proactive to share news the company has announced the launch of the platform’s video posting capabilities, including integration with Instagram Reels, a significant addition that enhances user engagement and brand reach. Known for its innovative paid-post model, Thumzup has facilitated over 25,000 paid posts and distributed approximately $230,000 to its content creators. Highlighting Instagram Reels’ popularity, Steele pointed out that Reels account for 50% of users' time on Instagram, with Reels content reaching over 140 billion plays daily. Over a third of Instagram's feed posts are Reels, and they boast an average engagement rate of 1.23%, making them a prime target for content monetization and audience engagement. The beta phase allowed the company to refine its new video features based on feedback from both advertisers and users, ensuring a seamless video experience. Now the rollout will introduce click-through and in-video purchasing capabilities, aiming to deliver a robust platform for creators and advertisers by leveraging Reels’ proven engagement metrics. #proactiveinvestors #thumzupmediacorporation #nasdaq #tzup #InfluencerMarketing #SocialMediaRevolution #GetPaidToPost #RobertSteele #DigitalMarketing #InstagramReels #DemocratizedMarketing #ProactiveInvestors #SocialInfluence #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews