MyState Limited (ASX:MYS) CEO & managing director Brett Morgan talked with Proactive at the ASX Small and Mid-Caps Conference about the company’s differentiated banking model, growth strategy, and the benefits of its recent merger. Morgan outlined how MyState operates as a diversified financial services group, spanning retail banking, equipment finance, and wealth management. The company has strengthened its position through a merger that expanded geographic reach and scale, creating opportunities for efficiency gains and shareholder value. He said the integration is expected to deliver “20 to 25 million pretax over three years” in synergies. A key focus for MyState is customer service, which Morgan identified as a major competitive advantage against larger banks. With a net promoter score above 65, the company prioritises fast decision-making, Australia-based service teams, and efficient operations. Morgan explained: “What’s great customer service is if I want to buy a home, I get a decision as quickly as I possibly can.” The company is also investing in future growth through a new origination system, brand rollout, and a decision on a core banking platform. Alongside this, MyState aims to accelerate its higher-returning segments, including equipment finance and wealth management. From an investment perspective, Morgan highlighted strong fundamentals, including double-digit EPS accretion, a dividend yield of around 5% fully franked, and a focus on continued expansion. He described the business as “a profitable and proven” operation with a compelling outlook. For more insights like this, visit Proactive's YouTube channel, like the video, subscribe, and enable notifications for future content. #MyState #BankingSector #ASX #Investing #FinancialServices #WealthManagement #RetailBanking #SmallCapStocks #FinanceGrowth #InvestmentOpportunity #DividendStocks #AustralianStocks #CEOInterview