Miivo AI CEO Alexander Damouni joined Steve Darling from Proactive to discuss the company’s agreement to acquire First Five Partners, a Switzerland-based sports advisory, commercial strategy and digital transformation business. Miivo has entered into a share purchase agreement to acquire First Five from an arm’s-length party, adding a specialized sports advisory business and an established network of relationships within the international sports industry to its growing platform. Damouni said the acquisition represents a strategic opportunity for Miivo to expand its presence across the global sports sector while combining First Five’s advisory expertise with Miivo’s capabilities in artificial intelligence, automation, business intelligence and technology implementation. First Five has developed relationships with several internationally recognized sports organizations, including the International Olympic Committee, the International Basketball Federation and Premier Padel. The company works with sports organizations, leagues, federations, clubs, venues and other stakeholders seeking to increase the commercial value of their audiences through data, technology and digital transformation. The Swiss business has developed expertise across several areas, including fan engagement, audience intelligence, digital capability development and commercial transformation. These capabilities are intended to complement Miivo’s technology platform and its focus on using AI and automation to help organizations improve how they manage data, engage audiences and operate their businesses. Damouni said the combination could position the enlarged business to provide sports organizations with a broader range of digital transformation services, spanning strategic advisory through to technology implementation. First Five is headquartered in Féchy, Vaud, Switzerland, giving Miivo an established European base from which to pursue opportunities across the international sports market. Its existing relationships and sector-specific experience could also provide access to organizations looking to modernize their digital infrastructure and improve their understanding of fans and audiences. The acquisition brings together two complementary areas of expertise. First Five contributes its experience in sports strategy, commercial transformation and audience development, while Miivo brings capabilities in AI, automation, business intelligence and implementation. For sports organizations, the combined offering could address an increasingly important challenge: turning large volumes of audience and operational data into actionable insights while developing the digital infrastructure needed to support engagement and commercial growth. #proactiveinvestors #miivoai #tsxv #mivo #otcqb #mivof #ArtificialIntelligence #AI #SportsTech #SportsBusiness #DigitalTransformation #SportsAnalytics #FanEngagement #AudienceIntelligence #SportsTechnology #Olympics #Basketball #PremierPadel #Switzerland #Automation #BusinessIntelligence #CommercialStrategy #DataAnalytics