Connecting Excellence Group PLC (AQSE:XCE, OTCQB:XCELF) CEO Scott Ellam joined Proactive's Stephen Gunnion to discuss the company's latest Bitcoin purchase, funded by a £585,000 equity raise backed by Bitcoin pioneer Adam Back. The acquisition pushed quarterly BTC yield above 11%, with Ellam explaining that growing Bitcoin per share makes the company more attractive to high-performing recruiters who want long-term value rather than short-term commissions. The same model supports acquisitions, offering equity structures that appeal to cash-generating recruitment businesses. With 70% of revenue already coming from international clients — particularly in the US — and a Bitcoin conference in Las Vegas on the horizon, Ellam is focused on raising the company's profile with capital allocators who understand the integrated operational and Bitcoin treasury story. For more videos like this, visit Proactive’s YouTube channel, like this video, subscribe, and enable notifications so you never miss an update. #ConnectingExcellence #ScottEllam #BitcoinStrategy #BTCPerShare #RecruitmentIndustry #BitcoinTreasury #GrowthStrategy #SmallCapStocks #Investing #CryptoAdoption #CapitalMarkets #BusinessGrowth