Valereum Plc. Head of VLRM Markets Adrian Hogg joined Steve Darling from Proactive to share news the company has officially launched its regulated subsidiary, VLRM Markets, marking the start of commercial operations through its Real-World Asset (RWA) Platform, according to Head of VLRM Markets Adrian Hogg in an interview with Proactive. VLRM Markets, now operating as a licensed Digital Asset Service Provider in El Salvador, is designed to enable the creation, issuance, and trading of tokenised RWAs—bringing efficiency, transparency, and accessibility to the evolving RWA market. This launch signifies Valereum’s entry into regulated tokenised asset services, blending traditional finance with blockchain technology. To demonstrate the platform's capabilities, the company will roll out a pilot offering via VLRM Global Investments, S.A. de C.V. The pilot features the FIRM Token, which is tied to royalty rights for the book Running with the Firm. This initiative serves as a proof-of-concept, showcasing how blockchain can unlock new value from intellectual property. The pilot will illustrate the entire lifecycle of a tokenised asset—from preparation to execution—and confirm the operational readiness of the platform. It also reinforces VLRM Markets’ ability to deliver compliant, tokenised financial products. Looking ahead to 2025, VLRM Markets plans to expand its offerings by onboarding additional high-quality issuers across various sectors. The broader goal is to position Valereum as a global leader in asset tokenisation, advancing inclusion, innovation, and regulatory integrity in the digital asset space. #proactiveinvestors #valereumplc #aqse #vlrm #DigitalAssets #ElSalvador #VLRMMarkets #Tokenisation #BlockchainFinance #RealWorldAssets #CryptoRegulation #AssetTokenization #ProactiveInvestors