Bango PLC chief marketing officer Anil Malhotra talked with Proactive's Stephen Gunnion about the company’s latest milestone in the United States: a new licensing deal with Optimum, part of the Altice group, for its subscription bundling technology known as the Digital Vending Machine (DVM). Malhotra highlighted that this deal extends Bango’s presence in the US market, where bundling has become a standard consumer expectation. “Three out of five of the biggest telecommunications companies in the United States have standardised on the Bango digital vending machine,” Malhotra said. Optimum will use the DVM to manage and offer subscription bundles across services, including streaming TV, movies, and other digital content. The US market remains a key focus for Bango, driven by consumer demand for subscription flexibility and value. According to Bango research, two-thirds of Americans now acquire subscriptions via bundles offered by telcos or service providers. The company believes this shift underscores the importance of its bundling platform. Malhotra also noted positive trends across major subscription providers and signalled confidence in further deals to come. He described the DVM as the largest bundling ecosystem in the world, enabling telecoms to become market-ready faster and helping content providers reach a wider audience. For more interviews like this, visit Proactive’s YouTube channel. Don’t forget to like the video, subscribe, and hit the notification bell to stay updated. #BangoPLC #SubscriptionBundling #DigitalVendingMachine #USMarket #TelecomInnovation #StreamingServices #Optimum #AlticeGroup #BangoTechnology #ProactiveInvestors