Electric Guitar PLC (AIM:ELEG) CEO John Regan takes Proactive's Stephen Gunnion through recent developments at the company's 3radical subsidiary, including the deployment of its Voco platform with Near Field Communication (NFC) technology at the Grand Designs Live event in Birmingham this month. Regan highlighted how the platform enables seamless data collection from exhibition attendees, linking physical and digital interactions with clients such as Jewson. Attendees can easily engage by tapping into the system and spinning for prizes, offering a dynamic way for businesses to capture data and communicate effectively. Additionally, Regan discussed an expanded relationship with Mastercard's SessionM loyalty platform. This collaboration allows Mastercard clients to leverage 3radical's gamification technology to drive customer engagement. "We've integrated the 3radical gamification platform so that those clients can very easily deploy that," Regan shared, revealing that this relationship is expanding globally with Mastercard's Boston office. These innovations underline Electric Guitar's focus on enhancing customer engagement across industries, with further plans to link 3radical to advertising campaigns through technologies such as QR codes and CRM integrations. Don't forget to visit Proactive’s YouTube channel for more insightful videos, and remember to like, subscribe, and enable notifications for updates! #ElectricGuitarPLC JohnRegan #3radical #VocoPlatform #NFCtechnology #CustomerEngagement #GrandDesignsLive #SessionM #Mastercard #Gamification #CRM #TechInnovation #DataCollection #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews