Bango PLC CEO Paul Larbey speaks with Proactive's Stephen Gunnion about a new partnership with Uber to expand its Uber One membership program using the Bango Digital Vending Machine (DVM). Larbey highlighted the growing subscription economy, projected to reach over $600 billion by 2026. The Bango DVM enables subscription services to be delivered through various channels, with telcos being a primary conduit. Larbey emphasised the diversity of subscription services available, including well-known brands like Uber, which uses the DVM to expand its membership base. This partnership will initially launch in the US, with plans for global expansion, reflecting the significant potential in the subscription market. The DVM allows companies to connect once and access multiple channels, facilitating rapid scale-up and extensive marketing opportunities. Larbey also mentioned Bango's latest report on sports video-on-demand, "Going for Gold," which explores consumer spending patterns and the high demand for sports subscriptions. He noted that sports fans are willing to add more subscriptions, especially for major events like the Olympics. Don't forget to give this video a like, subscribe to the Proactive YouTube channel, and enable notifications for future content. #Bango #PaulLarbey #UberOne #SubscriptionEconomy #DigitalVendingMachine #Proactive #Uber #TechNews #Investing #SportsStreaming #Olympics #VideoOnDemand #TechInnovation #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews