Hipages Group Holdings Ltd (ASX:HPG) CEO and co-founder Roby Sharon-Zipser tells Proactive's Jonathan Jackson that Hipages is the premier marketplace for trade services in Australia and New Zealand, focusing on connecting homeowners with vetted tradespeople efficiently. The platform facilitates quick connections between consumers seeking trade services and qualified tradespeople through a matching algorithm, enabled by the users answering specific service-related questions on the HiPages app or website. This technology ensures trades are verified, enhancing trust and safety for homeowners. Additionally, the company is transitioning towards a Software as a Service (SaaS) model, aiming to offer comprehensive business management solutions for tradespeople, further evidenced by the imminent launch of the HiPages Trade Core app. This app represents a milestone by consolidating various technologies into a single application to reduce friction and improve user adoption among tradespeople. The trade services sector in Australia and New Zealand is substantial, with an estimated 270,000 businesses in Australia and 40,000 in New Zealand, accounting for over $130 billion in expenditure. Hipages currently holds a 13% market share in Australia and sees significant growth potential by providing more value through its services and technology. The company's strategy to attract tradespeople revolves around assisting them in building, sustaining, and managing their businesses with sophisticated technological solutions. For investors, Hipages presents an attractive proposition due to its scale, brand awareness, network effects, and positive cash flow, alongside continuous investment in technology and branding to solidify its market position. #HipagesGroupHoldings #RobySharonZipser #TradeServicesMarketplace #AustralianTrades #SaaSForTrades #TradeCoreApp #MarketShareGrowth #TradesTechnology #InvestInHipages #TradeServices #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews